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Architect:
Robert Edson Swain, AIA

Project Managers:
Colin Brandt , Bruce Owensby, Clive Pohl

Photography:
Colin Brandt,
Tony Treu,
Sam Grey
General Nutrition Corporation sought to create a warm, welcoming, natural experience, housed in a retail format, that promotes self care. Core customer values were translated into a retail space in which graphics, fixtures, layout and merchandising are integrated. Categorical place-making, interactive environments and prototypical fixturing in natural birch and cherry veneers, accented with steel and glass, create a warm, inviting and credible environment.